Genertel Life Park is not just a store. It's the first place in Italy where protection becomes real.
To show what that means, we staged the unexpected. In the heart of the city, a submarine broke through the pavement.
Smashed into a parked car. Sirens blared. Cameras rolled. People gathered. All eyes on the serial number: #L1F3.
A message hidden in plain sight. Because when anything can happen, protection should always be nearby. Are you ready for life?