We are a creative duo with 15 years of shared experience,
driven by the pursuit of excellence and a constant curiosity
to learn, evolve, and challenge ourselves.
We aim to craft work that leaves a mark — on people,
on culture, and on the brands we collaborate with.
We are Fulci&Mimi
Luca Fulciniti
Creative Director Art
I was born in Calabria, but my creative journey truly began in Milan — where I traded
the sea breeze for brainstorms, deadlines, and the occasional late-night pitch.
Over the past 15 years, I've had the chance to work with some of Italy’s leading agencies — like Armando Testa, 1861 United, M&C Saatchi and VML — shaping campaigns across film, print, OOH, digital and social.
I’ve worked with brands in sectors as diverse as automotive, entertainment,
fashion, food, finance, and sport — always chasing the kind of ideas
that make people feel something (and maybe even remember the brand).
Today, I’m a Creative Director who still believes in the power of ideas
to move culture forward. I’m constantly learning, questioning,
and looking for that spark — the one that turns a brief into something memorable, meaningful, and maybe just a little unexpected.
Along the way, I’ve picked up a few awards like Cannes Lions, Eurobest, ADCI
and the New York Festival — but the real win is creating work
that people talk about (ideally for the right reasons).
Domenico Greco
Creative Director Copy
Born by the sea and under the Palermo sun, I grew up listening
to tales of ancient Greek myths and those of Japanese samurai swordsmen
(strange pairing, but mom and dad have always been very different from each other).
Like the characters in those tales, I left my birthplace chasing an idea — more than one actually — reaching Milan, where I spent the last 15 years in some of Italy's best agencies. I have worked in 1861United, M&C Saatchi, Young&Rubicam, BCube and VML,
always trying to assimilate new methods and working approaches
to reach that idea — those ideas — able to become myths, like the stories I grew up with. And although the search continues, from time to time and brief to brief,
along the way I have gained some international and Italian awards such as
Cannes Lions, New York Festivals, Eurobest and ADCI.
What I have found so far, for sure, is the consciousness that there is always a way
to do something better and to do it even better.